The rise of social media platforms like Instagram and TikTok among other platforms has given rise to the influencer market. This has caught the attention of regulators, leading to stricter laws and shaking up the digital landscape of social media in the country. With the new rules that came into effect on July 1, 2024, social media influencers must obtain licenses from the Abu Dhabi Department of Economic Development (ADDED) and the UAE Media Council. In this blog we will take you through the eligibility criteria for the law, helping you understand why the license is required and how BLZ can help you.
Understanding Abu Dhabi’s social media influencer law
Any individual dealing with the promotion of brands or products on digital platforms must possess the license, obtaining this ensures that they can legally engage in online advertising projects while keeping them safe from any fines or regulatory violations. It is important to understand that individuals face non-compliance fees, which can range from AED 3,000 up to AED 10,000.
As social media platforms like Instagram, YouTube, and TikTok become increasingly powerful tools for brand advertising, the Abu Dhabi government has implemented licensing requirements to regulate influencer content. These measures aim to create a transparent digital space that protects consumers and ensures that influencers operate in line with advertising standards. The influencer licensing requirements reflect Abu Dhabi’s commitment to fostering a professional and ethical digital marketing environment.
Abu Dhabi offers two main licensing options for influencers:
- Freelance License
These are for individuals and not agencies. This is a type of license specially designed for individual influencers who wish to operate as freelancers. One can work with multiple brands, maintain creativity, and legally engage in influencer marketing within Abu Dhabi. - Influencer Agency License
The Influencer license was created for Influencer agencies or marketing companies that represent multiple influencers. This enables agencies to manage influencer collaborations, negotiate contracts, and ensure compliance on behalf of their influencers.
- Freelance License
Benefits of the Social Media Influencer License
This license offers several offer several benefits for both individuals and agencies
- Increased Credibility
Since these are issued by the government licensed social media influencers are perceived as more trustworthy and professional, which can lead to stronger partnerships and brand endorsements.
- Increased Credibility
- Access to New Opportunities
Being licensed can open up additional opportunities with reputable brands and agencies who prioritize working with compliant influencers.
- Access to New Opportunities
- Penalties
Since this is regulated by the UAE noncompliance fees will be levied which can range from AED 3,000 up to AED 10,000.
- Penalties
How BLZ Can Help
If you’re looking to secure an influencer license in Abu Dhabi, BLZ can streamline the process for you. We assist influencers, agencies, and brands with every step of obtaining the required licenses, from choosing the appropriate licensing authority to handling paperwork and ensuring compliance with all advertising standards. With our support, you can navigate the legal landscape of influencer marketing confidently and focus on growing your presence in the UAE.